CJR Launches The Airspeed

CJR Launches The Airspeed

News
                After the success of the Velocita CJR is launching a new watch today, the Airspeed. The best news; we at Watchisthis?! Magazine had two prototypes in the house for a review. Where the Velocita was far more a futuristic vision that could tell time, the Airspeed digs down into the history of aviation, with its design inspired by cockpit instruments. Can we call it retro? Yes, but CJR went a long way to ensure that you are not just wearing a replica of an old aircraft clock around your wrist,  but try to keep it as original as possible. First of all, the Airspeed is actually a regulator, with minutes in the center, a large subdial at nine o'clock for the hours,…
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Finn And The Giant’s Causeway Of Watches

Finn And The Giant’s Causeway Of Watches

News
The Giant's Causeway, famous for its polygonal columns of layered basalt, is the only UNESCO World Heritage Site in Northern Ireland, and quite a sight! The story behind is an old tale, where a hero named Finn scares a giant away by being clever. This tale, and the Giant Causeway itself, where the inspiration for a new watch brand appropriately called....Finn! The fun of Finn (pun intended) is actually that the case of the watch is shaped like one of those huge blocks of basalt that make up the Giant's Causeway. What is especially cool, it how they have been able to integrate the lugs of the watch into the design. Most designers would probably go for hidden lugs with this one, but visible lugs are actually better suited, because…
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Ferro Watches: Displaying Time 911 Tachometer Style!

Ferro Watches: Displaying Time 911 Tachometer Style!

Uncategorized
At time of publishing there is just about 2 days left to get your Ferro watch through Kickstarter. The question is; should you? With its single hand configuration its original, but at the same time, this has been done before. What makes it unique is that it combines this single hand configuration with a dial inspired by Porsche tachometers. The result is quite stunning. Most watches that are inspired by car tachometers still have two hands, but the single hand configuration looks so much nicer. Also because Ferro made it like a thin needle in a contrasting color. This also helps greatly to tell the time with a great degree of precision. By making the case 44mm, not only the overall theme of the watch better comes together, but also…
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Watchisthis?! Magazine’s Spring Issue out now!

Watchisthis?! Magazine’s Spring Issue out now!

Magazine, News
Nothing is more satisfying for us at Watchisthis?! as to get another issue of our magazine out! We always work hard on getting the best possible content and in our modest opinion....we think we succeed to that once again with out Spring issue! One of the great things of making Watchisthis?! Magazine is that you sit down and talk with the most passionate and amazing people. Some head legendary names like Alain Zimmermann of Baume et Mercier, with which we discussed his brands ladies watches (also check out the article on the Petit Promesse!), or Stephan Obst of Vintage VDB who sold all he had to start making watches in a basement. Or Jorg Schauer , who ensured the perpetuating success of Stowa, while people like Janus Aarup from VEJRHØJ…
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Todd & Marlon – A brand with a clear mission

Todd & Marlon – A brand with a clear mission

News
              Just a few words are needed to describe the timepieces created by Todd & Marlon : Entrepreneurial Heart, Italian Design and Swiss Precision. And here's your last chance to get one of the watches created by Todd & Marlon. Indeed, the Kickstarter campaign is already successful, and will end on May 7th…Well after that the watches will be also available on their website and at some exclusive retail partners. Todd & Marlon is a watch brand established in New York in 2015. At the beginning of that year two Italian/Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and that is how Todd & Marlon was born. Todd &…
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Introducing The Porthole Watch

Introducing The Porthole Watch

News
How to get a place in an industry that is already quite busy? Rogier van de Ree is a watch enthusiast who has a furious love for design. His passion drove him to create in 2015 his own watch brand : Pheidippides Watches. The name of the brand comes from a Greek messenger who ran from Marathon to Athens to announce the Greek victory over the Persians. Victory, that’s also what we hope Pheidippides Watches achieves, as they make their grand entry into the world of watches by launching the Porthole timepiece. The brand based in the Netherlands started in 2015 with creativity as a lead motiv. For this new brand, Rogier van de Ree has designed three timepieces: The Inkpot, The Porthole and The Hourglass. The Inkpot was his first…
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The Cherwell by Marloe Watches

The Cherwell by Marloe Watches

News
Thanks to the crowdfunding, and especially Kickstarter, we see the birth of more and more brands offering products made of good quality and at a very affordable price. Some offer nothing new, especially in terms of design, but we must nevertheless congratulate the creators for their commitment and their nerve to embark on an already crowded market. Other projects are simply very successful and are funded very quickly. What sets these brands apart from the "normal" watchmaking market is their true freedom in creation, in design, materials choices,...etc. In these projects, you can easily find anything you want or desire to embellish your wrist: from watches made out of old cars, to ultra thin minimalist timepieces, watches made out of wood or even smartwatches that bear in their heart the…
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Griffin Emblem – An Indiegogo success

Griffin Emblem – An Indiegogo success

News
Griffin Emblem has a straight forward brand concept; it wants to create watches by crowdfunding campaign in small quantities, but with a very careful design and materials of superior quality. The brand has a logo that represents a griffin, a mythical creature, half eagle and half lion, symbolizing both power and agility. The name of the brand Griffin Emblem is more focused on the treasure than on the griffin in question. Creators have been captivated for long time by the stories exposing the griffons as heroes and protectors of wealth such as gold. When we observe the logo, we see the creature touch a diamond with his paw. This diamond is a reference to the treasure Griffins were fighting for. The word "Emblem" therefore refers here to the protected treasure…
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V for Valachio

V for Valachio

News
              Affordable watches come in many shape and forms, and even with different price tags. In our experience the closer you get to the zero, the tougher it will be to still offer a high quality timepiece. In those regions you often find only watches by larger companies that are able to balance price and quality to a satisfactory level. Can a new, small brand that is launching through Kickstarter do this as well? Valachio think they can. With a price around US$135,- for their stainless steel model and US$145,- for their gold-plated Pantiam model, they are inexpensive, but don't look the part. Their minimalist design is not only a crowdpleaser, but also give the watch an air of understated luxury, without adding to…
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VEJRHØJ Nautic; Battle of Elements

VEJRHØJ Nautic; Battle of Elements

News
Crafting watches from wood is not as easy as it seems. Being a natural product it can be tough to get a uniform and perfect fit, which is so important when crafting watches. VEJRHØJ has specialized in wooden watches and their latest version is the Nautic. [caption id="attachment_490" align="alignnone" width="632"] Janus Aarup (left) with Bo Bonfils[/caption] The Nautic is unlike any other wooden watch, because it is a symbiosis between wood and metal. At the same time it also brings together timeless Nordic design with a maritime touch. This is all thanks to the collaboration of VEJRHØJ-founder Janus Aarup with design-legend Bo Bonfils, who is especially known for his Georg Jensen designs. Unique about the VEJRHØJ Nautic is that it lets all elements shine; not only the metal but also…
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