Brands And Awards: Do They Help Sales?

Brands And Awards: Do They Help Sales?

Opinion
It is a question that I have asked over the past few years to many different CEO's: Your brand recently won award X, how important is this? The answers that I got were different but usually contained the same message: they were humbled by the honor, and it did help them to distinguish themselves in a crowded marketplace. Of course, not all awards are created equal. Some are limited to the watch industry, often organized by a magazine or a blog. It's giving the winning watch exposure to a crowd that already knew of its existence. That does not mean that they are of less importance. They often confirm the excellence of the watch, either when the title is awarded by an expert panel or the public. That can renew…
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Meistersinger Adhaesio wins Red Dot Award 2016

Meistersinger Adhaesio wins Red Dot Award 2016

News
After having examined and discussed 5,214 products ranging from furniture to fashion, which were submitted from no less than 57 different countries, the international jury of the Red Dot Award, which is composed of 14 trade journalists and design professors, decided to honor the design of the Adhaesio watch created by the German brand Meistersinger. Indeed, the watch manufacturer founded in 2001 and based in M√ľnster (Germany) has been presented with yet another coveted award for the design of one of its single hand watches. In addition to winning the iF Design Award, the Adhaesio, which shows the time in two different time zones as well as the date, has now also received the prestigious Red Dot Award 2016. In the tradition of fine German watches, MeisterSinger timepieces have all…
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