The LABB Strap: Serious Swiss Innovation

The LABB Strap: Serious Swiss Innovation

News
Some worry that the Swiss have lost their touch to innovate. While this might be the case for some watch brands, the sense of innovation is still there. Check out this very innovative new strap developed by Noomoon called LABB for the Apple Watch. https://www.youtube.com/watch?v=UZDiRjeIOow What makes this strap so great is that it is, in fact, a mix between a  velcro strap and a silicone strap. LABB uses FKM; a Swiss-made material that is odorless, incredibly supple and skin-friendly. But what is even more interesting is that it doesn't have a clasp. In the design of the watch incorporated are small diamond shaped holes and raised diamonds too. The two opposite strap ends clang into each other, and the strap is secured around the wrist. An ingenious and innovative…
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MTM Status: Toughen Up Your Apple Watch

MTM Status: Toughen Up Your Apple Watch

News
There might be a way for Apple to increase the sales of their Apple Watch, and that is by introducing a tougher version of it. We recently already talked about the Rhino band, but LA-based brand MTM takes it even a step further with their Status. Does the name sound familiar? Probably because MTM also makes tactical military watches.   The approach they take is entirely different. They offer an aluminum or titanium cover to go over you Apple Watch 2. The construction gives your watch the look of a Terminator. Especially since the case of the MTM comes with two places in which you can add a compass, analog clock or digital clock/date. This can be especially handy when you are using your Apple watch for other things. The…
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Rhino Band: Turning Apple Watch Tough

Rhino Band: Turning Apple Watch Tough

News
One of the clever things that Apple did with the Apple Watch, is that it is quite easy to change the strap. What contributed to the success of Panerai in the late 1990's, now also works for Apple. Not only Apple itself, but also a lot of after market straps have hit the market. A lot of colors, textures and materials, but none like the Rhino Band. https://www.youtube.com/watch?v=b_cKy9oLw9U The Rhino band, basically turns your Apple Watch into a G-shock. All you have to do is remove the current strap from your Apple Watch and click it into the Rhino band. Of course it doesn't make the Apple Watch indestructible, but what it does add an extra layer of protection, much in the same way are the rubber bumper protects the…
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Apple Is About To Launch The Apple Watch 2

Apple Is About To Launch The Apple Watch 2

News
The Apple watch is in trouble. Not that it is a bad product, but apparently it simply doesn't sell in the volumes that Apple was hoping for, or perhaps has gotten used to. The competition is fierce, and many are undercutting Apple's prices, like the Ticwatch 2 for example, while offering comparable or even better functions, leaving Apple in the dust. There are strong rumors that Apple will announce the Apple Watch II on September 7th, when they have scheduled another special event, which will be streamed world wide, and Apple is known to seize these opportunities to launch new products....like the Apple Watch 2. Of course it is very unlikely that Apple will wipe the slate clean. The design by Marc Newson is still very good, although the rest…
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Stowa embraces the Apple watch

Stowa embraces the Apple watch

News
There are watch brands that fight the smart watch, others mock it, while some even ignore it all together. Stowa decided to embrace it, and introduces a fully interactive app for the Apple watch. The small, German brand has always had an innovative approach, from design, to complications, as well as presenting and positioning itself in the world of watches. With the new app on the Apple watch, it brings an interactive and highly entertaining brochure to your wrist. It is a combination of fun facts, the companies extensive history and a catalog all in one. Of course this can very well the best place for a watch catalog to be; on the wrist! https://www.youtube.com/watch?v=AX1k3wsRRm0 The app also has the ability to show different watch faces on your Apple watch,…
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WATCHe turns your Apple Watch in a skeleton mechanical watch

WATCHe turns your Apple Watch in a skeleton mechanical watch

News
If you have an Apple Watch but you love Swiss mechanical movement, the new WATCHe application may interest you. The latter indeed offers the ability to display the time on your Apple Watch in the manner of a mechanical movement. Indeed the brand from Geneva offers today a kind of bridge between connected watches and mechanical watches thanks to its new app for Apple Watch. After several years of development of smartphones hulls integrated with mechanical movements, Luc Pellaton decided to give a new dimension to the trend of connected watches.With the launch, of a mobile application designed for the Apple Watch, the spirit of a mechanical movement can now be found as an indicator screen on your smartwatch. For the moment the app is free in the App Store…
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Proudly presenting Watchisthis?! Magazine

Magazine
Sometimes you need to follow your dreams, chase them out of your head and into the real world. That is what we have been doing the last couple of months. We had a dream of a high-end magazine about more affordable watches. A magazine that talks about both men's as well as ladies watches, but also not neglects vintage watches. That magazine has become a reality because we are proud to present you with the premiere edition of Watchisthis?! Magazine! In our first edition we talk with watch designer Eric Giroud, have a Cartier-expert examine the Apple Watch, interviewed the CEO's of Edox, Nomos, Defakto, Junghans, 88 Rue du Rhone and Frederique Constant, and discover a very unique vintage watch by Louis Vuitton. And that is only the tip of…
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