SevenFriday and an astonishing new timepiece !

SevenFriday and an astonishing new timepiece !

News
Some days ago SevenFriday unveiled its newest creation under the name of "V-Series". Since its debut, the watch brand has made quite an impact in the world of watchmaking and now comes back in the market with again a very astonishing piece. This new watch is a kind of Chinese puzzle because of its way to read the time. The SevenFriday V-series works on the concept of the “Additioner Principle”. This new way to display the time works with an hours and seconds additions disc with +X arabic numerals. In other words, you have a 120° angle hour reading with «additioner» principle and a turning central disc «0, 4, 8» to be added to fix «0, 1, 2, 3, 4» scale….The hours are presented from 0 to 4, and (for…
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Frederique Constant; A New Classic Delight

Frederique Constant; A New Classic Delight

News
Frederique Constant recently introduced their latest ladies watch; the new Classics Delight collection. Designing ladies watches is not the easiest thing to do. While men can enjoy a classic dress watch or a robust sports watch, women are haunted by something called fashion, which can out date even the most sophisticated design. Frederique Contant did rise to the challenge with their latest collection for ladies. With a diameter of 28mm the Classic Delight has found a balance between elegantly small, and practically readable. This size is also a sort of safe haven between the waves of fashion; not too big, yet also not too small. Not only the size is contemporary, also the looks. Stainless steel can be combined with a diamond set dial, and/or a diamond set bezel, while…
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Sneak preview of amazing photoshoot for Watchisthis?!-magazine

Sneak preview of amazing photoshoot for Watchisthis?!-magazine

Magazine, News
Here at Watchisthis?! we are ramping up for our premiere edition of Watchisthis?!-magazine! In the desert heat of Las Vegas, Nevada, we found the beautiful and talented "Mermaid in Heels", Cielo Fronteras. We put around her wrist the brand new Trifoglio Italia, the latest design by watch designer Alessandro Baldieri and let the magic happen! Of course we can only provide you with a sneak preview here. Early november you will be able to see it all in the premiere edition of Watchisthis?!-magazine! Make sure you subscribe HERE so you will be the first to read our amazing high-end magazine about affordable watches, with Cielo, Trifoglio Italia and much, much more!  
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TWO-O; Born in Amsterdam

TWO-O; Born in Amsterdam

News
TWO-O, a design studio studio located in an old shipyard in the heart of Amsterdam, has always had a passion for wood. That passion is very visible in the first watch that they launch under their own name. TWO-O is not the first to launch a watch with a case made from wood, and they probably won't be the last either, but what they do have going for them is that they do it well. The case is not only elegantly shaped, but also beautifully finished. The wood is polished soft and smooth and the grain of the wood is stunning! Unique is that this is also one of the very few watches made from wood that also has the back of the case crafted from this material. Actually it…
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Dare to be different! Junghans Spektrum Automatic

Dare to be different! Junghans Spektrum Automatic

News
When shopping for a watch, many of us will go for the classics. This could actually be a Max Bill from Junghans, but when you dare to be different, and in the market for something more sporty you might want to check out the Junghans Spectrum automatic. The Spektrum automatic is honestly one of those watches that tics all the boxes. With a diameter of 42mm it is a substantial watch, exactly what most people are looking for. Legibility is high, with bold numerals, a slope ring around the dial with minute marks, and hands that really stand out. The use of enviromently friendly luminous paste also ensures great visibility at night. Luxury is in the details; so Junghans uses a date ring which features a white date on a…
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Namaste, Swatch Exotic Charm, Namaste

News
Most people take off any timekeeper when performing Yoga, allowing them to float on the rhythm of their breathing and the motions of their body. But no yoga-session lasts all day long, and many of us have to return to rather hectic lives. To keep you centered all day long, Swatch has introduced the Exotic Charm-collection. [caption id="attachment_194" align="aligncenter" width="632"] Shantaram[/caption] Ultra-feminine, they are bound to direct new energy to your chakra's. The Shantaram does this with vibrant colors, and a stunningly textured strap. The Breathe is almost the opposite, where white is the base color. Here the symbols of the Chakra's are displayed, starting at the buckle and with the Anahata-symbol on the dial, which refers to love, compassion and self-esteem. [caption id="attachment_192" align="alignnone" width="632"] Blue Poetry[/caption] The Blue…
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New Vintage Design by Björn Hendal with Early Bird special

New Vintage Design by Björn Hendal with Early Bird special

News
Inspired by watches from the 1940's, Björn Hendal's watches have that timeless look, that seems to suit any occasion at all times. They refer to this themselves as "New Vintage Design", inspired by the classics, with a dash of Swedish design to make it a bit more contemporary. But it is not only its design that makes Björn Hendal special. It seems that there really is a revolution going on when it comes to affordable watches. Kickstarter brands turn out watches that can easily compete with the watches from the well-known name brands, and also Björn Hendal is up for that challenge. Not a surprise when you know that the brand behind Björn Hendal, is Blancier! As a specialist in making high quality watches in low numbers they now used…
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Antoine Tavan 1805 – Exceptional yet affordable

Antoine Tavan 1805 – Exceptional yet affordable

News
In 2008 Roger Zarzoso revived the name of the legendary 19th Century Swiss watchmaker Antoine Tavan and now he tries to honor the work of this incredible craftsman by producing his own range of fine timepieces. The brand creates different kind of watches, from high-end tourbillion to handmade skeleton watches. And that’s exactly their last offer, a pure beauty that one might contemplate for hours. Exclusivity does not necessarily have to be expensive. Antoine Tavan 1805 has always made their watches, like this stunning skeleton, in very limited quantities or sometimes only one in the world. This watch is a true work of art and perfectly illustrates how a real watchmaker and jeweler can enhance a Unitas 6497-1 movement. Visually this Skeleton watch has a really stylish and sophisticated appearance.…
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Mühle-Glashütte; Beauties in Blue

Mühle-Glashütte; Beauties in Blue

News
Glashütte is home to many impressive brands, and amongst them is Mühle-Glashütte. This brand is a bit different from the usual suspects in this German town, because the brand is neither extremely classical in it's design, nor does its designs go into Bauhaus direction. They offer more a contemporary understatement, and stuff their watches with small details that make the watches very interesting.   Their Teutonia II is also available with a deep, dark blue dial, and actually that makes the watch even more interesting. The Tutonia II medium is a 34mm mid-size uni-sex watch in the form of a classic time only. The date is positioned at 6 o'clock and the date-wheel has a black background. This makes it easier to read, yet it still blends in with the…
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Defakto nominee for German Design Award!

Defakto nominee for German Design Award!

News
Defakto has been nominated for the prestigious German Design Award 2016. This can not come as a complete surprise because with their "less-is-more"-design philosophy this was bound to happen. The nominee is the Akkord Modular Bronze, a watch that combines a black pvd coated bezel, with a bronze center part of the case. This contrast of colors is amazing by itself, and it makes you wonder why other manufacturers have not thought flocked to take over the idea. The dial of the Akkord Modular Bronze is elementary, my dear Watson. However as straight forward as it seems, it's the hands that makes all the difference. They offer a playful element, that makes all the difference! We, at Watchisthis?!, congratulate Defakto on being nominated and will keep our fingers crossed so…
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