New Mondaine “Contactless” with PayChip prototype

New Mondaine “Contactless” with PayChip prototype

News
  Mondaine enhancing the watch functionality with Oberthur Technologies’ contactless payment system- PayChip ™ with NFC. Blurring the lines between technological innovation and horological excellence, Mondaine has once again excelled with a fresh update to its outstanding Mondaine Helvetica No1 Smart watch. Mondaine continues to innovate and has updated its smart watch offering by adding Near Field Communication (NFC) contactless payment technology. A number of the Swiss-made brand’s watches will be imbued with a Mondaine PayChip, designed to offer convenient and efficient transactions at contactless payment points. We already know the Mondaine Helvetica Smart watch, which was inspired by the world’s most used font Helvetica (Latin for ‘Swiss’) which encases modern technology in a design that feels fundamentally grounded in Swiss watch-making. In fact, the only indication that it is…
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Presenting Areion Black Chronograph

Presenting Areion Black Chronograph

Advertorial, News
For more than 250 years, Birmingham has been a hallmark of watch-matching quality. The city’s famous Jewellery Quarter has been described as a national treasure. But Birmingham is not just about the past and present, it’s a city moving forward in the 21st century, and it’s the birthplace of Areion Watches. As we have seen in the recent years, many young brands start with quartz movements, because they are easy to source but also because they help the brands to keep things more affordable. Many times, those watches are simply three-hands, or sometimes with the addition of a date display. Areion decided to go further with their first product and propose a chronograph which is driven by a Miyota OS20 movement. Passionately designed in Great Britain the watches are encased…
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WATCHe turns your Apple Watch in a skeleton mechanical watch

WATCHe turns your Apple Watch in a skeleton mechanical watch

News
If you have an Apple Watch but you love Swiss mechanical movement, the new WATCHe application may interest you. The latter indeed offers the ability to display the time on your Apple Watch in the manner of a mechanical movement. Indeed the brand from Geneva offers today a kind of bridge between connected watches and mechanical watches thanks to its new app for Apple Watch. After several years of development of smartphones hulls integrated with mechanical movements, Luc Pellaton decided to give a new dimension to the trend of connected watches.With the launch, of a mobile application designed for the Apple Watch, the spirit of a mechanical movement can now be found as an indicator screen on your smartwatch. For the moment the app is free in the App Store…
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Griffin Emblem – An Indiegogo success

Griffin Emblem – An Indiegogo success

News
Griffin Emblem has a straight forward brand concept; it wants to create watches by crowdfunding campaign in small quantities, but with a very careful design and materials of superior quality. The brand has a logo that represents a griffin, a mythical creature, half eagle and half lion, symbolizing both power and agility. The name of the brand Griffin Emblem is more focused on the treasure than on the griffin in question. Creators have been captivated for long time by the stories exposing the griffons as heroes and protectors of wealth such as gold. When we observe the logo, we see the creature touch a diamond with his paw. This diamond is a reference to the treasure Griffins were fighting for. The word "Emblem" therefore refers here to the protected treasure…
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V for Valachio

V for Valachio

News
              Affordable watches come in many shape and forms, and even with different price tags. In our experience the closer you get to the zero, the tougher it will be to still offer a high quality timepiece. In those regions you often find only watches by larger companies that are able to balance price and quality to a satisfactory level. Can a new, small brand that is launching through Kickstarter do this as well? Valachio think they can. With a price around US$135,- for their stainless steel model and US$145,- for their gold-plated Pantiam model, they are inexpensive, but don't look the part. Their minimalist design is not only a crowdpleaser, but also give the watch an air of understated luxury, without adding to…
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Photographers, make your dreams come true in the new year!

Photographers, make your dreams come true in the new year!

Magazine, News
Most people start the new year with new year resolutions, and we might be able to help you make one come true! For Watchisthis?! Magazine we are having a contest to for photographers who think they can shoot some nice pictures of high-end watches priced $2.500,- and below! Think you are up for the challenge? Email your photo's to photo contest at watchisthis dot com to participate! Of course you are not doing this only for the glory! The wining photo's will be featured in the Spring issue of Watchisthis?! Magazine with full credits, we give you US$50,- to go out and celebrate, and a custom-made watch strap by Jean Rousseau to do so in style! For the exact rules and regulations, please check page 62 of Watchisthis?! Magazine! We…
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Mojoptix; a digital sundial for free?

Mojoptix; a digital sundial for free?

News
Clever design can make a simple object turn into true magic. That is what Mojoptix did with his design for a sundial. By calculating exactly at what time the sun would hit the sundial under which angle, Mojoptix created pure magic! His design displays the time in a digital format from 10.00 until 16.00 hours in 20 minute increments. Especially when you look at the time lapse below you see the sheer genius of his design. https://www.youtube.com/watch?v=EoGVb82uCnA The concept is actually half a tube with holes in them at a specific angle. They catch the rays of the sun as earth is circling around it and display the time on the area below it. A holder allows you to set the angle of the sundial. This holder can be screwed…
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Introducing the new Swiss Watch Company Diver

Introducing the new Swiss Watch Company Diver

News
Diver watches have always had their faithful fan-base. These technical watches, which often offer a very robust design, due to their rotating bezel, highly readable indicators and large hands, attract today more and more watch enthusiasts, whether or not they are a fan of underwater excursion. Sure you are going to say that at first sight this divers watch looks like many others that already exist, a curse many divers watches have ... But admit that at a second look there are many details that set it apart. Swiss Watch Company's Diver Watch unites all attributes of an excellent Swiss Made diver Watch. The case with a 44mm diameter, is made of Anti-Corrosive Stainless Steel 316L with screw-in case back- and crown, fitted with a scratch-resistant Ceramic Diver bezel. The…
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SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

News
After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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Pilo & Co Genève – New Tempo Skeleton for women

Pilo & Co Genève – New Tempo Skeleton for women

News
Pilo & Co Genève puts women in the spotlight with its new Tempo Skeleton Watch. The exclusivity of a skeleton watch does not necessarily need to result in an excessive price. Pilo & Co offers with this new Tempo a watch that combines traditional Swiss craftsmanship with a design that could be defined by "l'air du temps", for a competitive price Visually the watch has a really elegant and sophisticated appearance. A skeleton watch is always fascinating because you can see its complex mechanical workings. The collections of Pilo & Co come from a concept of combining design, watchmaking, and jewelry, trends with affordability, giving the watch a sign of prestige, which they insure by vigorous quality control. The Tempo collection already has four skeletons watches for men, wanted to…
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