Mojoptix; a digital sundial for free?

Mojoptix; a digital sundial for free?

News
Clever design can make a simple object turn into true magic. That is what Mojoptix did with his design for a sundial. By calculating exactly at what time the sun would hit the sundial under which angle, Mojoptix created pure magic! His design displays the time in a digital format from 10.00 until 16.00 hours in 20 minute increments. Especially when you look at the time lapse below you see the sheer genius of his design. https://www.youtube.com/watch?v=EoGVb82uCnA The concept is actually half a tube with holes in them at a specific angle. They catch the rays of the sun as earth is circling around it and display the time on the area below it. A holder allows you to set the angle of the sundial. This holder can be screwed…
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Introducing the new Swiss Watch Company Diver

Introducing the new Swiss Watch Company Diver

News
Diver watches have always had their faithful fan-base. These technical watches, which often offer a very robust design, due to their rotating bezel, highly readable indicators and large hands, attract today more and more watch enthusiasts, whether or not they are a fan of underwater excursion. Sure you are going to say that at first sight this divers watch looks like many others that already exist, a curse many divers watches have ... But admit that at a second look there are many details that set it apart. Swiss Watch Company's Diver Watch unites all attributes of an excellent Swiss Made diver Watch. The case with a 44mm diameter, is made of Anti-Corrosive Stainless Steel 316L with screw-in case back- and crown, fitted with a scratch-resistant Ceramic Diver bezel. The…
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SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

News
After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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Pilo & Co Genève – New Tempo Skeleton for women

Pilo & Co Genève – New Tempo Skeleton for women

News
Pilo & Co Genève puts women in the spotlight with its new Tempo Skeleton Watch. The exclusivity of a skeleton watch does not necessarily need to result in an excessive price. Pilo & Co offers with this new Tempo a watch that combines traditional Swiss craftsmanship with a design that could be defined by "l'air du temps", for a competitive price Visually the watch has a really elegant and sophisticated appearance. A skeleton watch is always fascinating because you can see its complex mechanical workings. The collections of Pilo & Co come from a concept of combining design, watchmaking, and jewelry, trends with affordability, giving the watch a sign of prestige, which they insure by vigorous quality control. The Tempo collection already has four skeletons watches for men, wanted to…
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Proudly presenting Watchisthis?! Magazine

Magazine
Sometimes you need to follow your dreams, chase them out of your head and into the real world. That is what we have been doing the last couple of months. We had a dream of a high-end magazine about more affordable watches. A magazine that talks about both men's as well as ladies watches, but also not neglects vintage watches. That magazine has become a reality because we are proud to present you with the premiere edition of Watchisthis?! Magazine! In our first edition we talk with watch designer Eric Giroud, have a Cartier-expert examine the Apple Watch, interviewed the CEO's of Edox, Nomos, Defakto, Junghans, 88 Rue du Rhone and Frederique Constant, and discover a very unique vintage watch by Louis Vuitton. And that is only the tip of…
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Maison Celadon; Made in China, with Pride!

News
Most of us still have problems putting down serious money for a Chinese watch, but that might change after you have seen the Maison Celadon. The Chinese have a century long love story with watches and many pieces by brands like for example Bovet, were made especially for the Chinese market in the past. Their own watchmaking history is less well-known and varies from honest, straightforward watches by brands like the Shanghai Watch co. to high complex haute horlogerie made by people like Ma Xushu. Most Chinese watch brands focus very much on western designs, pumping out large volumes for competitive prices. Maison Celadon is dedicated to restore Chinese watchmaking to their prime. Their watches not only feature high quality Chinese movements, but also the design of their watches is…
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Ball celebrating its 125th anniversary boldly!

Ball celebrating its 125th anniversary boldly!

News
Ball always had a practical approach towards watches. That made them the brand of the American railways, where their accuracy and great legibility where highly appreciated. The brand is now celebrating its 125th anniversary, with a watch that brings everything great about the brand together in a single timepiece; the limited-production Engineer II Genesis https://www.youtube.com/watch?v=yiXtLzJMABQ&feature=youtu.be The watch is quite a statement piece; the 12, 6 and 9 on the dial are build up out of 1mm self-powered micro gas tubes. Ball also applied them as markers on the other numerals, as well as placed them on the hands. They emit enough light to be able to check the time in the most difficult conditions, and will do so for 25 years, yes indeed, until Ball's 150th anniversary! While the bold…
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VEJRHØJ Nautic; Battle of Elements

VEJRHØJ Nautic; Battle of Elements

News
Crafting watches from wood is not as easy as it seems. Being a natural product it can be tough to get a uniform and perfect fit, which is so important when crafting watches. VEJRHØJ has specialized in wooden watches and their latest version is the Nautic. [caption id="attachment_490" align="alignnone" width="632"] Janus Aarup (left) with Bo Bonfils[/caption] The Nautic is unlike any other wooden watch, because it is a symbiosis between wood and metal. At the same time it also brings together timeless Nordic design with a maritime touch. This is all thanks to the collaboration of VEJRHØJ-founder Janus Aarup with design-legend Bo Bonfils, who is especially known for his Georg Jensen designs. Unique about the VEJRHØJ Nautic is that it lets all elements shine; not only the metal but also…
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Smart-Watch War; Frederique Constant vs Movado (with video’s)

Smart-Watch War; Frederique Constant vs Movado (with video’s)

News
Frederique Constant surprised the world with a different approach to smart watches. Not a digital display, but classic hands and a link to your smart phone. A clever concept that also made its way to the sisterbrand Alpina. Yet surprisingly this week Movado announced that they would launch smart watches as well. In true Movado fashion, they will be available for sale very soon, and two of the collections rely on the same technology as the Frederique Constant. https://www.youtube.com/watch?v=O3Vrf4gx5g0 Until now, most smart watches were based on different technology. The Pebble is different from the Apple watch, while Samsung has an approach of its own. Frederique Constant and Alpina have the same owners, so they can market their models in such a way that they won't bite each other. Movado…
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Raymond Weil Celebrates Sinatra

Raymond Weil Celebrates Sinatra

News
Arguably one of the most recognizable and respected entertainers of the last century, Frank Sinatra got famous by doing it his way. As son of Italian immigrants he sang his way up from the streets of Hoboken, New Jersey to become a world-wide phenomenon with over 150 million records sold. Yet he was not only a gifted singer and performer, most will also remember him from his acting career and of course as one of the ring-leaders of the Rat Pack. He was so famous that when he passed away on May 14th 1998 the lights on the Empire State Building in New York City were turned to blue, and the lights on the Las Vegas Strip were dimmed and the casinos stopped gambling for one minute to honor him.…
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