WATCHe turns your Apple Watch in a skeleton mechanical watch

WATCHe turns your Apple Watch in a skeleton mechanical watch

News
If you have an Apple Watch but you love Swiss mechanical movement, the new WATCHe application may interest you. The latter indeed offers the ability to display the time on your Apple Watch in the manner of a mechanical movement. Indeed the brand from Geneva offers today a kind of bridge between connected watches and mechanical watches thanks to its new app for Apple Watch. After several years of development of smartphones hulls integrated with mechanical movements, Luc Pellaton decided to give a new dimension to the trend of connected watches.With the launch, of a mobile application designed for the Apple Watch, the spirit of a mechanical movement can now be found as an indicator screen on your smartwatch. For the moment the app is free in the App Store…
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Introducing the new Swiss Watch Company Diver

Introducing the new Swiss Watch Company Diver

News
Diver watches have always had their faithful fan-base. These technical watches, which often offer a very robust design, due to their rotating bezel, highly readable indicators and large hands, attract today more and more watch enthusiasts, whether or not they are a fan of underwater excursion. Sure you are going to say that at first sight this divers watch looks like many others that already exist, a curse many divers watches have ... But admit that at a second look there are many details that set it apart. Swiss Watch Company's Diver Watch unites all attributes of an excellent Swiss Made diver Watch. The case with a 44mm diameter, is made of Anti-Corrosive Stainless Steel 316L with screw-in case back- and crown, fitted with a scratch-resistant Ceramic Diver bezel. The…
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SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

News
After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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Pilo & Co Genève – New Tempo Skeleton for women

Pilo & Co Genève – New Tempo Skeleton for women

News
Pilo & Co Genève puts women in the spotlight with its new Tempo Skeleton Watch. The exclusivity of a skeleton watch does not necessarily need to result in an excessive price. Pilo & Co offers with this new Tempo a watch that combines traditional Swiss craftsmanship with a design that could be defined by "l'air du temps", for a competitive price Visually the watch has a really elegant and sophisticated appearance. A skeleton watch is always fascinating because you can see its complex mechanical workings. The collections of Pilo & Co come from a concept of combining design, watchmaking, and jewelry, trends with affordability, giving the watch a sign of prestige, which they insure by vigorous quality control. The Tempo collection already has four skeletons watches for men, wanted to…
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Timex presents its new Q Yacht Racer

Timex presents its new Q Yacht Racer

News
Timex has launched its new Q Yacht Racer intelligent analogue watch which combines innovative technology with a nautical theme.This stylish watch is designed for marine sports, and features simple and easy to use functions to ensure that sailors hit the starting line on time. Using Timex’s unique movement and INDIGLO® nightlight, the Intelligent Quartz watches are the smartest analogue timepieces in the world, with the innovative technology exclusive to the Timex brand. The 100m water resistance and count down timer make the watch ideal for both thrill-seeking holiday makers and sailors to wear in any situation and features basic instructions embossed on the back of the case for easy use when at sea. The YACHT RACING MODE. Provides countdown time to the start of the race, and then counts up…
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Presenting the Hotblack Calibre watch created by Richard Hoptroff

Presenting the Hotblack Calibre watch created by Richard Hoptroff

News
Richard Hoptroff is the kind of guy that you can easily put in the category « crazy genius ». You have probably already heard about his atomic watch – the N°10, but now you have to know that he also creates really cool and affordable watches.   The British Watchmaker based in London is doing interesting and smart complications with electronic watches that are linked directly to your smart phone. Instead of trying to do everything, like other smart watches, and losing the look and the utility of a conventional watch, these timepieces present only one specific function, and use the hands and subdials of the watch to convey the information of this smart function. Hotblack timepieces are tough on the outside with a very sporty look and really smart…
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The Collector’s Experience : Enzo Mechana V001 by Timothy J

The Collector’s Experience : Enzo Mechana V001 by Timothy J

Opinion
When a watch is more than just a watch. Like many things in life, I have found that some of my best-loved watches are not the most expensive, or prestigious, in fact more often than not they are the exact opposite, usually lesser known brands that do not command high prices. Why? Well, it is because of their journey, their story and the place they hold in my heart. One such piece is my ENZO MECHANA V001. It’s story began back in 2009 when I bought a copy of an international watch magazine, you know the type we all love, those glossy seductive tomes that lure us to spend money on the objects of our desire, yes…that’s right folks… Watch Porn! Well, as I say, back in 2009, in one…
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The Collector’s Experience : Oris Air Racing Edition III  by Guillaume J.

The Collector’s Experience : Oris Air Racing Edition III by Guillaume J.

Opinion
Happy owner of a Bell and Ross model BR03-92 (which ruined my bank account when I bought it), it was five years ago my first purchase in terms of an automatic Swiss watch. I told to myself that for my 30th birthday, I wanted a second automatic watch, but not necessarily a model so expensive than the BR03. One of the important criteria for my future acquisition was that the watch must have something to do with the aeronautics and feature a pilot style. I did some research on the Internet and my choice was at moment pointed towards a Hamilton Khaki Aviation. But (because there is always a but) when I went to the watch store where I had bought the B&R, which is also a Hamilton distributor, I…
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Rotary introduces the Avenger Chrono Sport to mark 120th anniversary

Rotary introduces the Avenger Chrono Sport to mark 120th anniversary

News
The brand founded in 1895 in La Chaux de Fonds (Switzerland) by Moise Dreyfuss, has introduced some days ago a new Avenger Chrono Sport model to mark its 120th anniversary this year. Historically, the founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Today, Rotary timepieces are sold in over 35 countries throughout the world. The brand specializes in designing affordable stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches. The original Avenger was first introduced by Rotary in the 60s. This modern reinterpretation conveys the same sophistication than the original, in a sporty way. Part of « Les…
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SevenFriday and an astonishing new timepiece !

SevenFriday and an astonishing new timepiece !

News
Some days ago SevenFriday unveiled its newest creation under the name of "V-Series". Since its debut, the watch brand has made quite an impact in the world of watchmaking and now comes back in the market with again a very astonishing piece. This new watch is a kind of Chinese puzzle because of its way to read the time. The SevenFriday V-series works on the concept of the “Additioner Principle”. This new way to display the time works with an hours and seconds additions disc with +X arabic numerals. In other words, you have a 120° angle hour reading with «additioner» principle and a turning central disc «0, 4, 8» to be added to fix «0, 1, 2, 3, 4» scale….The hours are presented from 0 to 4, and (for…
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