The Cherwell by Marloe Watches

The Cherwell by Marloe Watches

News
Thanks to the crowdfunding, and especially Kickstarter, we see the birth of more and more brands offering products made of good quality and at a very affordable price. Some offer nothing new, especially in terms of design, but we must nevertheless congratulate the creators for their commitment and their nerve to embark on an already crowded market. Other projects are simply very successful and are funded very quickly. What sets these brands apart from the "normal" watchmaking market is their true freedom in creation, in design, materials choices,...etc. In these projects, you can easily find anything you want or desire to embellish your wrist: from watches made out of old cars, to ultra thin minimalist timepieces, watches made out of wood or even smartwatches that bear in their heart the…
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Ferragamo goes Smart with Style

Ferragamo goes Smart with Style

News
The Salvatore Ferragamo name is legendary in the world of fashion. The fashion label, based in Florence, Italy, has become the definition of style and elegance but also originality and quality. It seems that now Ferragamo is going to make the link between their fabulous past and the new technology that we have today.  They do this with a new version of the iconic F-80 watch, that has been initially introduced to celebrate Ferragamo’s 80th anniversary; the new F-80 Motion. One more brand that understands that Smart can be easy, useful and analogical! And yes, fortunately there is more and more brands that enter in this new market because they know that these Smart watches can be useful for a daily lives by giving us the essential information so many…
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Raymond Weil in harmony with The Beatles

Raymond Weil in harmony with The Beatles

News
Raymond Weil has unveiled the biggest musical collaboration in its history with its new limited edition maestro watch that honours The Beatles. This new watch partnership in the music icons series marks Raymond Weil's 40th anniversary and celebrates the greatest music band. At first sight The Maestro Beatles Limited Edition is a really classic timepiece, but when looking more closely we distinguish a multitude of little details. Indeed, we can see that it features the 13 Beatles’ album titles written around the bespoke dial, including a reference to the Help album cover at 4 o’clock. Moreover, the dial and the caseback both feature the official Beatles logo. The watch features a mechanical, self-winding movement inside a 39.5mm stainless steel case. Priced around 1200€ the watch released with the agreement of The…
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Sea Monster Art Piece by Augustin Matei

Sea Monster Art Piece by Augustin Matei

News
                      Watchmaking is the high-precision world. The production of a gear train of a watch or the finesse of a polishing requires a steady hand and a strong mind. Watchmakers have an exceptional creativity that they can put in the service of their dream. To create the dream some watchmakers love to use métiers d’art in their creations. Métiers d'Art are the heritage of know-how carefully developed over the centuries. Professionals are first and foremost men and women of passion. They can work for the conservation and restoration of patrimony, but they can also work in the field of creation. Métiers d'Art are essentially a manual techniques, implemented by highly qualified professionals, that's why the production is limited to unique…
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New Mondaine “Contactless” with PayChip prototype

New Mondaine “Contactless” with PayChip prototype

News
  Mondaine enhancing the watch functionality with Oberthur Technologies’ contactless payment system- PayChip ™ with NFC. Blurring the lines between technological innovation and horological excellence, Mondaine has once again excelled with a fresh update to its outstanding Mondaine Helvetica No1 Smart watch. Mondaine continues to innovate and has updated its smart watch offering by adding Near Field Communication (NFC) contactless payment technology. A number of the Swiss-made brand’s watches will be imbued with a Mondaine PayChip, designed to offer convenient and efficient transactions at contactless payment points. We already know the Mondaine Helvetica Smart watch, which was inspired by the world’s most used font Helvetica (Latin for ‘Swiss’) which encases modern technology in a design that feels fundamentally grounded in Swiss watch-making. In fact, the only indication that it is…
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Presenting Areion Black Chronograph

Presenting Areion Black Chronograph

Advertorial, News
For more than 250 years, Birmingham has been a hallmark of watch-matching quality. The city’s famous Jewellery Quarter has been described as a national treasure. But Birmingham is not just about the past and present, it’s a city moving forward in the 21st century, and it’s the birthplace of Areion Watches. As we have seen in the recent years, many young brands start with quartz movements, because they are easy to source but also because they help the brands to keep things more affordable. Many times, those watches are simply three-hands, or sometimes with the addition of a date display. Areion decided to go further with their first product and propose a chronograph which is driven by a Miyota OS20 movement. Passionately designed in Great Britain the watches are encased…
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WATCHe turns your Apple Watch in a skeleton mechanical watch

WATCHe turns your Apple Watch in a skeleton mechanical watch

News
If you have an Apple Watch but you love Swiss mechanical movement, the new WATCHe application may interest you. The latter indeed offers the ability to display the time on your Apple Watch in the manner of a mechanical movement. Indeed the brand from Geneva offers today a kind of bridge between connected watches and mechanical watches thanks to its new app for Apple Watch. After several years of development of smartphones hulls integrated with mechanical movements, Luc Pellaton decided to give a new dimension to the trend of connected watches.With the launch, of a mobile application designed for the Apple Watch, the spirit of a mechanical movement can now be found as an indicator screen on your smartwatch. For the moment the app is free in the App Store…
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Introducing the new Swiss Watch Company Diver

Introducing the new Swiss Watch Company Diver

News
Diver watches have always had their faithful fan-base. These technical watches, which often offer a very robust design, due to their rotating bezel, highly readable indicators and large hands, attract today more and more watch enthusiasts, whether or not they are a fan of underwater excursion. Sure you are going to say that at first sight this divers watch looks like many others that already exist, a curse many divers watches have ... But admit that at a second look there are many details that set it apart. Swiss Watch Company's Diver Watch unites all attributes of an excellent Swiss Made diver Watch. The case with a 44mm diameter, is made of Anti-Corrosive Stainless Steel 316L with screw-in case back- and crown, fitted with a scratch-resistant Ceramic Diver bezel. The…
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SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

News
After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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Pilo & Co Genève – New Tempo Skeleton for women

Pilo & Co Genève – New Tempo Skeleton for women

News
Pilo & Co Genève puts women in the spotlight with its new Tempo Skeleton Watch. The exclusivity of a skeleton watch does not necessarily need to result in an excessive price. Pilo & Co offers with this new Tempo a watch that combines traditional Swiss craftsmanship with a design that could be defined by "l'air du temps", for a competitive price Visually the watch has a really elegant and sophisticated appearance. A skeleton watch is always fascinating because you can see its complex mechanical workings. The collections of Pilo & Co come from a concept of combining design, watchmaking, and jewelry, trends with affordability, giving the watch a sign of prestige, which they insure by vigorous quality control. The Tempo collection already has four skeletons watches for men, wanted to…
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