EDOX – Official Timing Partner of FIA World Rallycross Championship

EDOX – Official Timing Partner of FIA World Rallycross Championship

News
Edox, the Swiss watch brand, has entered in to a long-term agreement to become the Official Timing Partner of the FIA World Rallycross Championship, presented by Monster Energy. The partnership with the FIA World Rallycross Championship extends Edox's long history of involvement with motorsport. The 135-year old family-owned company combines traditional hand-assembly with innovative materials and functionality at the company headquarters in Les Genevez. The Chronorally collection has been developed to withstand the most extreme racing conditions and will be the assigned watch for World RX. As Official Timing Partner, Edox will have significant trackside branding and put their name to the fastest lap at each round of the championship. "We are delighted that Edox is joining our stable of commercial partners as Official Timing Partner. Edox have a rich…
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Classicism and Émail Grand-Feu – Focus on Lundis Bleus

Classicism and Émail Grand-Feu – Focus on Lundis Bleus

Uncategorized
What’s great about independent watchmaking is that you’re not only talking about watches. You’re talking about esthetic choices, technical skills and passion. All mixed together in order for some brands to propose watches made with great creativity, great craftsmanship, recognizable among all thanks to their design. And all that sold for a reasonable price. Lundis Bleus is one of those brands. Initiated by friendship in 1994 when the two founders, Johan Storni and Bastien Vuilliomenet, meet in the watchmaking school of La Chaux-de-Fonds in Switzerland; the brand started to produce watches in 2016. In between, 1998 was the year of their graduation. Then, they both continued their studies and got experiences and skills in several domains such as design, watch restoration or watch construction in manufactures like Renaud & Papi…
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DWISS – The awards winning microbrand

DWISS – The awards winning microbrand

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DWISS was created in 2011 by Rafael Simoes Miranda, a Brazilian born naturalized Italian designer, who has been designing watches for over a decade now, with a portfolio of more than 300 different watches designed for 15 different brands, awarded with important international design awards, like the Red Dot Design Award. DWISS (Design Watch Independent Switzerland) offers premium watches with a world-class design at reasonable prices – combining Swiss watch engineering, precision and quality. DWISS has been in the market for almost 7 years and has presented in several of the most important watch fairs worldwide such as BaselWorld (2014 and 2015) and Hong Kong watch and clock fair (2014 and 2015). DWISS has won an IDA - International Design Award for producing the very first Niobium (Nb1Zr) watch in…
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Armand Nicolet presents the M02 collection

Armand Nicolet presents the M02 collection

News
Swiss brand Armand Nicolet just launched a new collection under the name of M02. This collection is separate in 3 lines : Date, Chronograph & Date and GMT. The original concept that years ago inspired the first version of this family hasn’t changed, but the Maison this time has focused particularly on comfort and ergonomics. In order to make the watch as comfortable as possible on a man’s wrist the diameter of the case has been reduced a little and time-telling is now easier thanks to a revisited dial where Arabic numbers are displayed alternatively to indexes. The date model is something really classical. It uses the SW-200 movement from Sellita and is priced around 1400 CHF. The most interesting thing about it is the guilloche dial that I find…
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Riskers is coming

Riskers is coming

News
Riskers is a new watch brand that will be launched quite soon. The name seems to be well found… Riskers for « Taking Risk ». Indeed, this new brand has been created by ten former Richemont Group executives, who have worked for prestigious firms such as Cartier, Piaget, Vacheron Constantin and Baume & Mercier. Now they have decided to join forces to create a new independent watch brand together. Well, you will ask yourself « why Watchisthis talks about them ? They come from luxury brands so they will launch a luxury brand »…And there you’re right ! They will launch a luxury brand but at an affordable price!! After a first talk with Pierre Guerrier (former Richemont marketing services, Piaget) and co-founder of the brand, I heard that they…
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The Aurochronos Festival in Lodz is back for a 2nd edition

The Aurochronos Festival in Lodz is back for a 2nd edition

News
The second edition of the International Festival of Independent Watch Brands AuroChronos 2018 will take place in Lodz in the last weekend of September (29th - 30th). For two days, visitors will be able to see, try on and purchase unique men's and women's watches from around the world. For the second time Watchisthis Magazine is proud to be one of the media partners of this show. Initiative of this festival came from two friends who love watches. Maciej Mazurkiewicz – a professional doctor specializing in oncology, and Paweł Zalewski – a translator and lecturer with over 13 years of experience in business training. They are two very charismatic guys with an enthusiasm that is very infectious. Stay with them 1 hour and you will be amazed by their ultra…
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Trifoglio Italia is back with the Veloce watch

Trifoglio Italia is back with the Veloce watch

News
The young brand Trifoglio Italia is back with a new pretty cool watch. And this one will be available through kickstarter. Now a quick reminder. Trifoglio has been created by Italian designer Alessandro Baldieri, and Jessie Yeo, who was born and raised in contemporary, vibrant and eclectic Singapore. She has a long time successful powerhouse in the watch business with her business acumen and hard work. Alessandro’s fiery and consuming passion for glamour, style and beauty makes him the visionary designer, while Jessie translates inspiration into reality and impeccable quality. Alessandro’s extravagant inspirations pay homage to his roots in cosmopolitan Rome, its legacy and history. Trifoglio Italia’s commitment to producing only the best quality means that its collections are produced only in limited quantities. Now selling in Europe, America, the…
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David Daper – A Swiss & Lifestyle “Signature” Brand

David Daper – A Swiss & Lifestyle “Signature” Brand

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Press Release - Time Square Collection from David Daper David Daper, with its first collection, Time Square, has positioned itself as a “Signature” Brand, thanks to a distinctive and highly differentiated product offering.   David Daper creates its own Brand Territory with a unique and minimalist design which answers the request of a generation in search of a strong identity working with their lifestyle. It caters to a mobile community in search of multicultural and urban experiences; a trend-aware community, with sharp product and quality knowledge. Far from the simplistic patterns of 'me-too' brands, David Daper's founders bring their own interpretation of a lifestyle brand. Their experience of high-end watchmaking allows the creation of this first iconic collection, despite a cluttered segment, it is a design recognizable amongst all. The…
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Stowa Flieger Verus Sport 43

Stowa Flieger Verus Sport 43

News
Stowa has been producing mechanical watches in the Black forest since 1927 – uninterrupted until today. From July/August they will offer another complement of their popular Flieger series. The Verus Sport 43 (43mm case) based on the Verus 40 (40mm case). As the name implies, this watch has very special sport features. For example, the metres waterproof cas with extra thick sapphire glass. On request, a screwdow crown. Inside the watch, they use the famous ETA 2824-2 movement in the good basic version. If you want the TOP finish movement, you can choose this optionaly. Later, a massive caseback should be available as well. With the Stowa Flieger Verus Sport 43 you get an extremely sturdy Fliger watch, which has been modernized by design, but still keeps the Flieger DNA…
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How to use the little pocket of your jeans

How to use the little pocket of your jeans

Vintage
In our dressing we all have a pair of jeans and it's easy to say that it's the perfect companion no matter what we do (except the sport of course). Well, it's simple, despite the many modes that pass, the jeans never passes. It seems that pocket watches are making a big comeback as a lot of watch enthusiasts are looking for something different, and so it's time to tell you about their shared history. You see this little pocket that is sewn inside the biggest one that is at the front of your jeans? You know that little pocket on your jeans? The one that doesn't really function as a pocket due to its tiny, tiny size, that sits inside a real pocket which actually has a real function.…
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